I’d be lying to you if I said I was happy with my blog as it is. Slow growth, probably only a handful of regular readers. I started My Novel Opinion for me, but I have visions of being a resource for readers. Offering author interviews, writing tips and showcasing upcoming book releases. I’ve been pondering what steps I should take to reach this goal, and so have found myself reading a lot of blogging tips.
One common piece of advice is:
Identify your Audience
Create a persona. Give them a name, an age, a home. Ask what this person wants to read. Target blog posts to this person. They go on to say, in order to identify your audience you first should identify your niche.Have you identified your blog audience? How did you do it? Click To Tweet
Isn’t Book Blogging my Niche?
Well, yes and no. While book blogging is a niche within the blogging world, I don’t have a niche within that. There are YA bloggers, Sci-Fi/Fantasy bloggers, Romance bloggers and Non-Fiction bloggers. If you visit such blogs it is clear what their focus is. From the blog design to the content.
What Could My Niche Be?
I’ve always said that I’m an eclectic reader. I read a bit of everything. But do I? I mean really? I read Stephen King, but I don’t like horror. I read John Grisham but I don’t recall ever reading any other legal thrillers. I read Sophie Kinsella but I don’t gravitate to other chick-lit.
With the exception of King and the occasional Grisham (and I preordered the upcoming Joe Hill), I don’t read many male authors. Not including Stephen King, I only read 3 books written by men last year. And of the 15 books I’ve read so far this year, only one was male-authored.
So it’s clear that I prefer female authors. Perhaps even female main characters (I didn’t keep stats on that but from memory the majority of the books centered around female characters). What genres do I enjoy reading?
Looking at the books I enjoyed over the past couple of years, they seem to primarily fall under the women’s fiction category. I occasionally go on a suspense binge or pick up something more literary, even the odd historical fiction book. When I do stray out of women’s fiction, the books tend to still feature female main characters.
Should my Niche be Women’s Fiction?
That would be the obvious way to go. But do I really want to only be associated with one genre? Would it look out of place if I featured some historical fiction? That’s probably a bad example since it could still be a female-driven novel, just not contemporary.
This is what I have been toying with over the past couple of days. Going back and forth on whether or not I should re-focus primarily on women’s fiction books, but I don’t want to not feature the suspense novels I’ve recently been devouring. Would those look strange if I advocated a focus elsewhere? So would it be more advantageous to emphasize female-authored fiction? All of these questions have been spinning around in my head, merging into one another, and I’m no clearer on what I want to do.
Would there be more opportunity to grow if I honed in on a blogging niche?
Feel free to weigh in if you have any thoughts on the matter. Good or bad.Do you think a book blog should focus on a genre? Click To Tweet